Commercial Work

Client:
SIPSMITH GIN


I was the Creative Director of this animated short film showcasing the craft and quality that goes into making Sipsmith gin.

Client:
BRITISH AIRWAYS


During my time at Ogilvy I helped conceive the BA 100 and introduced an editorial approach with the team working on the account to ensure they were engaging in a journalistic way with the idea of modern Britain and the brand’s impact on culture.

Client:
BOOTS NO.7


I worked with No7 to bring an engaged magazine-like way of working to the account. Utilising my connections from the world of fashion and beauty I introduced a series of speaker events and brought in creative teams with beauty editorial backgrounds to develop work on briefs.

Client:
ELLE / MORE WOMEN


I was Deputy Editor during the concepting and execution of ELLE’s viral #MOREWOMEN video which has received over 1.2 million views online. The team and I worked with Alex Holder and the agency Anomoly

Client:
ELLE FEBRUARY 2016


I was Editor in Chief of ELLE when I conceived of this short cover promotion featuring Elle Fanning reading out the things that bring her joy. Shot by Thomas Whiteside in LA

Client:
ELLE SEPTEMBER 2016


Alongside the Editor in Chief and Creative Director at the time I lead the redesign of ELLE which launched in September 2016. The ELLE team and I worked with film editor Gemma Yin Taylor on curating footage for this uplifting representation of our ‘New Cool’ redesign

Podcasts

Lotte and the ELLE team conceived and launched a podcast called She Said, at a time when they were the first UK Women’s Magazine to do so. Lotte appeared as a host on a number of the shows.