Everyone can benefit from improving their writing skills. I bring 15 years of experience as a journalist and magazine editor to this dynamic workshop which can be tailored to your team’s individual needs. Focusing on diversifying your style, thinking quickly, writing under pressure and lessons from the front line of celebrity interviews, the course is immersive and thoroughly engaging.
I talk openly about my experiences running magazines and editing as well as writing copy. I explain what everyone can learn from the way magazines are put together, be they weekly, monthly or even daily and will share illuminating anecdotes about the reality behind the Devil Wears Prada image of fashion magazines. I’ll also help you think about how social and cultural relevance and an ‘always on’ news room mentality can benefit your organisation.
The course involves a number of practical writing tasks and other activities to inspire teams in quick-thinking and engaging with the zeitgeist. Prepare to be taken out of your comfort zone and dropped into a high pressure news room for a workshop that is as fun as it is informative.
Please email me to discuss rates and developing a bespoke session for your business.
Being a good Strategist in advertising requires the ability to express yourself clearly and with brevity on paper. It’s for that reason, we asked Lotte to help upskill our Strategy team to improve our writing ability. The Workshop was brilliant. It was peak inside the writing rooms of a major publishers. Lotte had the whole team writing like (almost) true pros by the end of it and top it off, we had a lot of fun on the day. I’d recommend to anyone who wants to sharpen their writing skills.
Gen Kobayashi, Head of Planning, Ogilvy UK