Commercial

As well as writing books and articles, I craft compelling narratives for brands and have worked on everything from tone of voice guides to major campaigns, scripts and brand manifestos as well as leading creative ideation for a variety of clients

Examples of my commercial work

  • Bumble

    Kindness is sexy.

    I spent two weeks developing creative ideas with Bumble and wrote this script for its summer campaign.

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  • Sipsmith Gin

    We Make Gin Not Compromises

    I was the Creative Director of this award-winning animated short film showcasing the craft and quality that goes into making Sipsmith gin.

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  • British Airways

    Made by Britain

    During my time at Ogilvy I helped conceive the BA 100 and introduced an editorial approach with the team working on the account to ensure they were engaging in a journalistic way with the idea of modern Britain and the brand’s impact on culture.

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  • Boots

    No7

    I worked with No7 to bring an engaged magazine-like way of working to the account. Utilising my connections from the world of fashion and beauty I introduced a series of speaker events and brought in creative teams with beauty editorial backgrounds to develop work on briefs.

  • ELLE UK

    More Women

    I was Deputy Editor during the concepting and execution of ELLE’s viral #MOREWOMEN video which has received over 1.2 million views online. The team and I worked with Alex Holder and the agency Anomoly

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  • ELLE UK

    How To Be Happy

    I was Editor in Chief of ELLE when I conceived of this short cover promotion featuring Elle Fanning reading out the things that bring her joy. Shot by Thomas Whiteside in LA

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  • ELLE UK

    The Making Of Elle

    Alongside the Editor in Chief and Creative Director at the time I lead the redesign of ELLE which launched in September 2016. The ELLE team and I worked with film editor Gemma Yin Taylor on curating footage for this uplifting representation of our ‘New Cool’ redesign

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Writing workshops

Everyone can benefit from improving their writing skills. I bring 15 years of experience as a journalist and magazine editor to this dynamic workshop which can be tailored to your team’s individual needs. Focusing on diversifying your style, thinking quickly, writing under pressure and lessons from the front line of celebrity interviews, the course is immersive and thoroughly engaging.

I talk openly about my experiences running magazines and editing as well as writing copy. I explain what everyone can learn from the way magazines are put together, be they weekly, monthly or even daily and will share illuminating anecdotes about the reality behind the Devil Wears Prada image of fashion magazines. I’ll also help you think about how social and cultural relevance and an ‘always on’ news room mentality can benefit your organisation.

Being a good Strategist in advertising requires the ability to express yourself clearly and with brevity on paper. It’s for that reason, we asked Lotte to help upskill our Strategy team to improve our writing ability. The Workshop was brilliant. It was peak inside the writing rooms of a major publishers. Lotte had the whole team writing like (almost) true pros by the end of it and top it off, we had a lot of fun on the day. I’d recommend to anyone who wants to sharpen their writing skills.
Gen Kobayashi, Head of Planning, Ogilvy, UK

The course involves a number of practical writing tasks and other activities to inspire teams in quick-thinking and engaging with the zeitgeist. Prepare to be taken out of your comfort zone and dropped into a high pressure news room for a workshop that is as fun as it is informative.

Please get in touch to discuss rates and developing a bespoke session for your business.